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Including: desk research, individual in-depth interviews, surveys, focus groups. We recommend When is a research trial what might be useful? Based on the obtained data, create a persona, i.e. a model profile of an ideal customer. This will allow you to conduct effective marketing activities, and thus facilitate functioning on the market. How to reach premium customers from particular groups? . Customers for whom luxury is functional like specific, valuable messages. In your marketing activities, you should emphasize innovation.

High quality and functionality of the offered goods. For a potential car buyer, the following will be important: safety, reliability, comfort and timeless design of your product. Base your marketing campaign on these values. . The message addressed to premium customers, for whom philippines photo editor luxury is a reward, should focus on the exclusive nature of the products offered. In the campaign, it is worth emphasizing the elegance of the goods and a certain, unique lifestyle represented by the brand. If the customer has a sense of unity with the brand.



They are more likely to make a purchase. . Premium customers, for whom luxury is a weakness, pay attention to the prestige and elitism of products in advertising messages. Appeal to strong emotions, emphasize the individuality and uniqueness of the offered luxury goods. Thanks to this, you will certainly reach this small, but extremely profitable, group of customers. Still not sure how to reach premium customers? Do you want to build a well-thought-out marketing strategy that will guarantee you success on the market.