What is the impact of AI on SEO

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You may have realized that Generative AI has great potential and can help in the development of solutions. Therefore, it can transform content creation, bring changes to the use of SEO, marketing strategies and lead capture.

The term Search Engine Optimization (SEO) is the set of practices that must be used so that your company can achieve better positioning in search results on Google and other search engines.

However, with the incorporation of Generative AI in search engines, the objective of SEO may soon be different. Such as, for example, having prominent content in the SGE model as its main strategy.

The Search Generative Experience , or  model , is Google's AI tool, with a conversational style for searches, a transformative and innovative step on the internet.

The objective of the SGE is to facilitate searches using the content present on the websites to provide faster answers. With AI as a trend, content creation will have to be at a very high level.

But remember that AI still needs human control and maintenance and cannot, for now, replace the work of an SEO professional. You still need to check data delivered by AI, in addition to optimizing and developing your content.

Top AI Platforms

After all, the impacts of Generative AI on your marketing strategies can be great. So, it is important to know some AI platforms that are already being used in this journey:

Gemini

Gemini was developed by Google. The Generative Artificial Intelligence platform USA phone number list  was created to deliver information, answer complex questions and provide data. Gemini is used by Google to improve user experience.

GPT Chat

ChatGPT is a conversational and generative language model from OpenAI. Like Bard, it simulates human conversation, being able to generate responses and deliver information based on commands.

Copilot

Copilot is the Artificial Intelligence platform provided by Microsoft's Bing search engine. The system is also capable of understanding and responding to complex user questions using machine learning.

Google Cloud

Finally, is a suite of Artificial Intelligence (AI) services from Google that allows companies to implement machine learning and AI solutions in various tasks, without needing to have extensive expertise in the technology.

This includes everything from training custom machine learning models to video analytics, transcriptions, chatbot creation, and more.

Each of these powerful platforms can contribute to and optimize your marketing strategies, including SEO.