For a particular user if this tag

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How does Google Tag Manager work? Google Tag Manager traditionally works very simply. When the website loads, tracking codes collected in one container are launched in the browser . Depending on the rules defined in Google Tag Manager, tags will fire either on all pages or when very specific conditions are met. ATTENTION!!! If you have consent mode implemented, your tags will only be activated when the user agrees to be tracked.

The method of operation is simple. Google Analytics tags send information to Google Analytics. A Google Ads Tags, to Google Ads. Facebook Ads tags,… and so on. In this way, user data goes straight to external companies such C Level Contact List as Facebook and Google. Which in the past generated many legal problems for both of these institutions. Use of personal data Let us recall, for example, the memorable Cambridge.



Analytica scandal related to the use of personal data and the electoral success of Donald Trump in 2016 and Facebook's participation in it. This event became a breakthrough in the discussion on the use of personal data. In fact, it initiated a broad debate on the protection of users' privacy online. The fruit of this debate is, among others, that today we must implement consent mode on websites.