These extensions let users tap to start texting a business directly from the ...
And Google creates responsive display ads for you. These ads adapt to the content of the websites they’re on and apps in the GDN.Better In-Store Conversion Measurement: OK, this feature isn’t new. But it is new to many types of businesses that gained access to this feature for the first time this year. How it works: Google looks at phone location history to figure out whether someone who clicked on your ad ended up walking into the store.5. New AdWords Interface new adwords uxSpeaking of the AdWords Performance Summit, something else notable happened. We got a preview of the new AdWords interface, which rolled out more widely in August (and we can expect more design changes heading into 2017).The new interface is sleeker, but still pretty familiar. It’s easy enough to figure out where to Benin WhatsApp Number find the things I was looking for.Nothing here changed how AdWords works. All these changes were cosmetic and aimed at smartly reorganizing all the AdWords features and functions you know and love.6. Demographic Targeting for Search Campaigns demographic targeting for searchTargeting age and gender demographics within your search campaigns? Yes, please!Google gave advertisers the awesome demographic targeting for search campaigns feature in September.Now you can see the performance data on how ages and genders within ad groups.
https://lh7-us.googleusercontent.com/GA6DQ47TrtHbc5PvyObekhDUv0mxB7xnkvBQ_bOWiPji0N0C7LosKk4cx6Yxt-y8DCrggnNArX2PFOg94TdWD4cyLDdyEsdKAtxXGmUuW5Ie8Xzyn-3963bZt4sxXK3xdDdggzO_L-lAzD1tnHy5iy8
Based on this data, you can either create bid adjustments for different demographics or exclude people of a certain age or gender from seeing your paid search ads. adwords demographic targetinggDemographic targeting worked ridiculously well for our clients, as Mark Irvine detailed in these AdWords demographic targeting case studies.7. AdWords Message Extensions best adwords featuresAdWords introduced a new and exciting type of mobile ad extension in October: message extensions.
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